New face of Lancome — Isabella Rossellini’s daughter
Elettra Rossellini Wiedemann

What a breathtaking beauty. A top model as well as a student of biomedicine, Elettra Rossellini Wiedemann is a classy mix of brains and beauty. But then, with Isabella Rossellini for a mother and Ingrid Bergman for a grandmother, could she ever have been anything else? (Telegraph.co.uk)
Wiedemann did her BA in international relations at the New School, a university in New York. Her first modelling job was with Bruce Weber for the American label Abercrombie & Fitch. She got the Lancôme job, she explains, because the president of the company, Odile Roujol, saw a photograph of her and thought her looks - fair skin, brown hair, almond-shaped eyes - would appeal to the Asian market in particular. Only then, so the story goes, did Roujol discover whom the face belonged to - what Wiedemann calls ‘the whole mum connection’. Isabella Rossellini was the face of Lancôme for 14 years. That, Wiedemann says, ‘made them go back and forth. But eventually we signed and here I am.’










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