I am sure the irony or the joke  is not lost on anyone. Rachel Zoe, who single handedly brought back anorexia to Hollywood via Nicole Richie, is launching a clothing label under “The Beanstalk Group Inc. ( Incidentally, her name rhymes with “So” )

Few falls from fashion grace have been as unexpected and as humiliating as that of Rachel Zoe.    Once you typed her name into the internet and you were greeted with endless adoring websites, extolling her genius and her famous friends; now it’s pages of sniggering blogs cackling over the end of “the Queen of the Underworld”.  But…. she’s not gone, so ladies, stop eating! Rachel Zoe is launching her own clothing line.

The celeb stylist has partnered with The Beanstalk Group Inc. to develop a line of apparel, accessories and undergarments under the Rachel Zoe brand. The project is still in the beginning stages. If this is anything like her reality TV show, it will never materialize.

So, what seems to be the problem, you ask? Doesn’t everybody try to have their own clothing line. After all she is celebrity to the stars. Look before you say anything. Ladies, we present Rachel Zoe.

In an interview with Vogue earlier this year she said, “My mission, when I moved here [to Los Angeles], was to try, somehow, to merge the worlds of fashion and celebrity.” Its okay Zoe, Zsa Zsa Gabor would be proud of you.

In the Vogue interview she summed up her look, in true fashion description-style, with as few verbs and as many repetitions of the word glamour as possible: “It’s very 60s to 70s glamour. It’s Mod meets Grecian. A lot of gold and a lot of bronze, shimmer and glamour, but relaxed glamour, very unstructured, bold accessories.” Her mantra is “shine and gold, shine and gold, always”.

Rachel’s rules

Five fashion essentials from the ‘Queen of the Underworld’

Oversized sunglasses

They make you look famous and they make you look thin - what’s not to love?

Vintage dresses -Once upon a time, you only needed to wear a velour tracksuit to be considered stylish in Los Angeles. Now you need a $5,000 vintage YSL kaftan.

Huge and colourful designer handbags -Particularly Balenciaga’s Lariat bag. There’s nothing quite like having a $3,000 accessory dangling off the wrist to give a girl some cred.

Headscarves A little bit Nora Batty, yes, but very, very useful for keeping one’s blond highlights off the neck to show off the clavicles that little bit better.

Chunky men’s watches -Forget about delicate timepieces from Tiffany’s: the truly stylish know a big Cartier is much more flattering on one’s wrist , plus they make your wrist look really thin.