It is becoming less and less fashionable to show off your wealth, so says the NYTimes but despite what you think, rich people are still rich. Where do you think all the money went?. It’s gotta be somewhere.

According to The Cut, they’re just beginning to feel a little self-conscious about it. Perhaps they fear they will experience a backlash in public and that they will be stoned?

“Not to take anything away from chefs who specialize in edible paper, pea shoots and fennel pollen,” Chef Bobby Flay said, “but I think classic American dishes with substance are what people will grasp onto.”

In other words, roast chicken will be very popular.

Harry Slatkin, founder of Slatkin & Co. home-fragrance company, detailed the harrowing state of his wife’s 50th-birthday party. They were going to have it at the Four Seasons, but canceled it in favor of celebrating at home with “defrosted White Castle cheeseburgers served on silver trays.”

We know how they don’t have to feel guilty, give the money away to charity - Stealth Wealth Mangement doesn’t quite cut it.

The NY Times says “When just about everyone is making do with less, sometimes much less, those $2,000 logo-laden handbags and Aspen vacations can seem in poor taste. “Luxe” is starting to look as out of fashion as square-toed shoes”.

They may have to start pretending that the Hermes bag is really a knock-off. Really?? This could work…. for all of us.

“The era of conspicuous consumption, at least for the foreseeable future, has come to a close,” said Paco Underhill, the author of “Why We Buy,” which explores the science of retail. “Consumption will still happen. It’s just not going to be as public.”

He cited a story from an Audi dealer: a buyer of an S4 high-performance sedan requested the nameplate be removed, “so only the person who really knew what they were looking at,” he said, “would know what it is.”

“It’s now chic to cut back. If you ask people if they are going away for the holidays, they say, ‘No, we’re just spending a very quiet holiday with family’ — instead of ‘We’re going to Anguilla for Thanksgiving.’ says Alexandra Lebenthal, president of the wealth management firm Lebenthal and a contributing editor for the Web site New York Social Diary.

Perhaps this is why Saks has seen a $42.8m loss for the quarter ended Nov.1. Perhaps rich people are simply afraid to go in and shop.

For those who have had lots of practice being broke, acting broke should be a cinch. Except it’s most likely not acting.

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